Market Your Business Locally: Raise the Bar on Your Seasonal Marketing Strategy. You’re definitely wondering about ways to enhance Christmas sales, whether you’ve just established a small business or have shifted your sales strategies due to COVID-19.
Market Your Business Locally
It’s almost coming, and now is the ideal time to begin planning your seasonal marketing strategy to attract customers to your store or online.
But first, recognize that this year’s holidays will be significantly different. In a recent article, I discussed how your clients’ shopping selections this fall/winter may look radically different from what they did last year only a few weeks ago.
Now I’d want to teach you how to boost your local holiday sales, so here are four ideas for improving your digital and physical presence:
1. Make material with a regional flavor
Consider putting up festive “Shop local” signs in your shop over the holidays to encourage consumers to support local companies.
Because many customers will be remaining at home this holiday season, spending time with a small group of family members or scheduling socially distant visits with friends and neighbors, it’s critical to give useful online content as well.
According to Google, COVID-19 is making in-store buying difficult for 35 percent of Canadians. Instead of trekking out to places, I expect that many people will burrow down and conduct their holiday shopping online.
If you own an online shop, this is great news. People, on the other hand, aren’t interested in scrolling through product page after product page. Articles, videos, reviews, and testimonials are all things they want to see.
Consider writing articles on local events and even mentioning other small companies (that aren’t your competitors!). You might, for example, post a blog on five fun things to do in your city during holiday season, with a link to a local shop that offers Christmas treats or crafts. Then, as a terrific present idea, put a call to action that relates back to your own product or service.
2. Collaborate with a local non-profit
Many small company entrepreneurs give their time and/or money to organizations that they believe in. In addition to being a kind thing to do, collaborating with a charity may increase the likelihood of your consumers buying presents from you.
You may contribute a portion of each purchase or provide an item in exchange for each one. You may show your clients how many products you’re giving away by setting up a gift-wrapped donation bucket at your store, or you can publish images and figures online.
Your clients (and you) will be advertising your small company while also helping a good cause.
3. Make your business, website, and social media accounts more appealing
Just as garlands and stockings may provide a festive touch to your house, decking up your business, website, and social media profiles can do the same.
Consider utilizing local decor to show your support for other small companies and to emphasize the importance of shopping locally.
Update your profile photo and posts with some virtual Christmas décor with a local flavor if you’re doing your decorating online. Consider using a snowy local mountain or an image of Christmas lights at a nearby tourist spot in addition to a snowman.
Your fans will recognize something familiar when you publish your discounts, specials, promotions, and well-crafted material online.
The more you can establish a content and visual ecosystem that works together, the more brand exposure, engagement, leads, and revenue you’ll receive.
Are you looking for a way to boost your Christmas sales? COVID-19 is a worldwide disaster that has had an impact on economies, supply networks, and merchants. This fall/winter, your clients’ shopping selections may look radically different than they did last year.
Those tried-and-true strategies that previously worked for us may no longer be effective. Whatever sort of small company you run, it’s critical to recognize that, as the retail environment has changed, so must your holiday marketing strategy.
4. Host an in-person or online event
To make your clients feel unique, you might provide drinks, entertainment, and exclusive shopping experiences.
Now, although I believe there will be fewer in-store gatherings this year, it doesn’t mean you can’t include events in your seasonal marketing approach.
Consider how you may include your product or service into the occasion. Why not host a virtual wine tasting including your three most popular gifts? Or how about an interactive kids’ party where they can learn how to create gifts with your products?
To host an online event, use your ingenuity and a free service like Facebook Live or a Facebook Group. You may send out invites to your subscribers through email, promote the news on social media, and post information on your website before to the party.
There’s little question that this year’s Christmas season will be unique. It’s critical to employ empathic marketing methods to connect with your audience in a real manner while thinking about how to enhance holiday sales.
It’s also crucial to convince customers that you’re proper COVID-19 measures, whether that means cleaning your business a particular number of times per day or disinfecting shipments before they leave.
You’ll be set up for success in 2021 if you modify your seasonal marketing plan to meet people’s changing habits and preferences.
Do you have any suggestions on how to boost Christmas sales in your area? I’d be interested in hearing about them in the comments.