What are backlinks?
As a search engine optimization (SEO) expert, you may well have come across the concept of backlinks. However, you may not be sure how to use them to your advantage. For those who are new to backlinking, it is simply a way of getting more links back to your website or blog. These links will increase your page rank, as Google looks at these backlinks as votes of confidence for the page. You can then start to reap the benefits of having more people visiting your site. If you have valuable content on your website, then this is a great way to generate more interest in those pages and therefore start generating more income.
How to get backlinks
The way you get backlinks is through a process known as ‘reciprocal linking’. In simple terms, you give other website owners a link to your website. The only thing that they need in exchange is to place your link onto their site so that you benefit from the increased traffic and page views. So how do you get more value backlinks to your website?
Start by looking at websites that are similar to yours in content or theme. Check out their pages and see what kind of links they feature – the more backlinks you have, the more popular they appear. Do not just go for the most popular websites, but also relatively unknown sites. Take a look at websites such as Digg and Reddit. There are certain criteria that these websites follow to get the most backlinks and it will pay dividends for you if you can meet their criteria.
Acquaint yourself with the websites
Once you have found some websites that you want to link with, take a few minutes to research each one. You can then concentrate on their page rank, the number of backlinks that they have, and the nature of their link-building strategy. For example, are they mainly using Digg submissions or are they doing other kinds of link building? Are they concentrating on authority sites or do they try to build up a lot of niche sites? Once you have done your research, you will then know which sites are more likely to help you build up your backlinks.
How effective is your link-building strategy?
Now you know which sites you should be focusing on, it’s time to check out how effective your link-building strategy is. One of the best ways to check it is to look at the sites that you are linking with. Find out what their page rank is, the number of backlinks they have, and if there is a different type of link building being used. Usually, the better quality the link building used is the higher the page rank and the more backlinks that you will get. Try to check out the page rank of the highest-ranking website that you find and see if you can match it.
How many links do you need?
When looking at backlinks, always keep in mind that you need to get as many as you can. This is because a single bad link can drop your page rank by several notches. The best way to get lots of backlinks is to make sure that your website is well indexed by all of the major search engines. There are many free tools online that you can use to find out what the search engine’s ‘page rank’ is for your particular site.
Choose the right forums and blogs
Another way to increase your backlinks is to get listed in the right forums and blogs that are related to your website. Make sure that you only post relevant replies to the threads and only include links where the content is helpful to others. Try answering questions in blogs and forums related to your industry and ask for feedback from your readers. Feedback is good for your business since it means that others are enjoying your work and are happy to let you know.
Now that you understand more about the importance of backlinks, you should know more about how do you get them. Some of the best ways are through free methods such as article marketing and press release writing. Both of these methods help you build backlinks organically and are very low cost. Some people have used social media platforms such as Twitter and Facebook to promote their websites. This has been effective but it is important to remember that you need to be careful about spamming your profile and that you don’t use any site promotion methods that could get your account banned.