Getting traffic to your website is vital, but what if you’re not getting much? You might think that since all traffic is organic, it should be easy to measure and a lot of folks would tell you that the way to do it is to go to Google Analytics and hit the “ints” button. However, there are many more things to track to have a full picture of your organic search efforts. This article gives 7 Google Analytics Tips for Measuring Organic Searches.
Know What You’re Looking For
The first one is to know what you’re looking for. Are you tracking for a brand or specific product? Or are you trying to get an idea of how many people have visited your website and where they came from? Google Analytics will show you the average number of visitors to your site, and how many of them clicked on your ad or link.
Figure Out Your Search Terms
You may also be interested in figuring out what search terms are bringing you traffic. Google Analytics will provide you with information about the top 100 keywords being used across the internet. Knowing which keywords are bringing you potential customers is crucial to making smart decisions about content and PPC campaigns. Another useful bit of information that Google Analytics gives you is the amount of money searched for, as well as the number of unique visits. These bits of information are especially helpful when you’re thinking about implementing an ad campaign.
Use The Proper Tags
Are you using the proper tags to optimize your website? If you’re not using the right tags you could be losing out on significant SEO benefits. You need to be able to recognize and use the correct tags for your site. This will help you target your ads, pages, and other parts of your site. Not only that, but it will help you determine where your PPC ads are showing. Google does allow you to put in some general tags, but most of their plugins will allow you to customize these so that you can truly optimize your site.
Optimize Your Site
The majority of sites that use WordPress have themes. However, if you aren’t optimizing your site for Google, chances are that Google will rank it poorly. This means that your visitors will be spending less time viewing your website and more time trying to figure out how to get around you. One of the best tips for optimizing your site is to install a customizer that allows you to quickly change the look and feel of your website.
Use Sub-domains For Your Website
Do you use sub-domains for your website? If not, you should do so. The SEO benefits that sub-domains can provide are massive. It allows you to separate your “real” website from your other sites, which will improve your ranking and make it easier for customers to find you.
Focus On Your Offer to Your Site Visitors
What are you offering your visitors? Many times webmasters get caught up in the process of promoting their website that they lose focus on what their visitors want or need. Ask yourself this: “What is the purpose of my website?” If the answer is “so I can sell more products,” your website will fail regardless of any marketing tactics you use. These seven Google Analytics tips are great ways for you to optimize your website in just a few minutes. Do they work? They do because Google is constantly improving its algorithm. Keep abreast of all the latest changes and you’ll receive lots of traffic and help from Google to increase sales.
Know Your Visitors
What are your visitors like? Do they stay long enough to see all the information on your website? Most certainly not. But if you provide them with valuable information, they may stay longer, click on your links more often and even sign up for your newsletter. All of these things can result in substantial increases in traffic and sales.
Is your website easy to navigate and easy to read? It should be, especially if you’re using lots of white space. Your visitors will spend a significant amount of time on your website, and they shouldn’t be required to figure out how to make sense of it. By providing them with easy-to-read and informative content, they will spend more time evaluating your site and will most likely come back to purchase later.
As you can see from the seven Google Analytics tips provided above, there are several different methods you can employ to optimize your website. Which ones you choose, and in what way you implement them, really depends on what your goals are. Do you want to generate traffic, increase conversions, improve your reputation, or increase sales? Each of these goals will dictate which method you choose to implement.