Before I begin, I just want to be honest about one thing. There won’t be any how-to in this blog about becoming a better writer. But I promise to share the things that I have learned while on my journey of becoming a copywriter.
So let’s begin with the time when I saw this advice, ‘Write what people want to read’. At first, I thought, “hmm, this can’t be right, aren’t writers supposed to have the power to turn stones into gold?”. I mean, that’s what becoming a good writer (our copywriter) is about, isn’t it, being able to write anything, and anyone would read it. And I still have my doubts about the statement as I am writing this.
As an aspiring copywriter, I have searched the internet high and low, for information on how to become one, and how to craft that perfect copy. In most cases, the results would almost always point to writing what people want to read. “Oh ok, that’s a no-brainer…!?” I mean that’s the only way to bring in traffic, right?
A good writer possesses the power to craft persuasive content that will lead readers to where you want them to go.
But something about that just doesn’t run well with me. To me, becoming a good writer possesses the power to craft persuasive content that would lead readers to where you want them to go, and by writing something that they want to read just seems like giving a kid an ice cream and then claims, “there, you see, I got the kid to eat.”
Then the lightbulb moment came when I was looking upon something about finding the right target audience, and it hit me! If you’re writing for the right audience, there will always be someone who will read your content.
Find the right target audience.
This realization snapped me out of the pointless struggle of trying to find the right things to write about, and brought me back on track to how to write compelling content, and most importantly reinforced my belief about the significance behind the ‘Why’ when writing a content. If I had to write about subjects that suit the crowd, then I might as well just stay at my stable 9-5 job, take orders, and get paid, right? But having free reign to write about what I have passion for, and only focus on building writing skills makes way more sense to me.
Get your hands dirty and start digging.
In conclusion, after all, that I have researched so far. Having more information doesn’t always make it better or clearer, trust me. But one good piece of advice I came across was from Jackie Pearce, who is a copywriter and her advice was in short, just get in the game. There are only so many books you can read, so many videos and tutorials you can watch. But nothing prepares you more or gives you a better idea of what it is until you get your hands dirty and start digging.
What have your struggles been like on your journey of becoming a writer (content/copywriter)?