The medical aesthetic industry is growing, developing to meet the needs of the consumer seeking improvements in domains of health, fitness, and delaying the effects of aging. The scope of the aesthetic profession isn’t limited to plastic surgeons or dermatologists but it has broadened to include other specialties interested in catering to the aesthetic needs of patients.
The cosmetic procedures, non-invasive or minimally invasive methods, and local anesthesia focused on minimizing risk and satisfying the consumer.
The demand for aesthetic procedures has snowballed, with non-invasive procedures accounting for 15.7 million in the U.S only in 2017. However, factors such as market trends, customer response, and finance could play a key role in determining the success of particular aesthetic procedures, although the alarming growth of the latest technologies might tilt the balance.
Among the aesthetic procedures, the skin tightening operation has witnessed a thriving demand, posting a decent growth of 9% in 2017.
trends of Medical Aesthetic industry
The latest trends, using radiation techniques such as intense pulse light (IPL), radio frequency (RF), and ultrasound have provided encouraging results such as boosting collagen production, minimizing saggy skin, improving skin tone, besides reducing cellulite (fat deposit).
FDA approved Cellulite treatments by laser procedure targeting the subcutaneous layer. and despite noticing a 19% jump, its popularity dwindled because of failing to address multiple causes of cellulite formation, besides being expensive.
However, with the latest fat reduction techniques such as the Venus Legacy treatment featuring the combined effect of Pulsed Electro-Magnetic Fields (PEMF) and Multi-Polar Radio Frequency, the market looks promising.
The preference for non-invasive treatments such as ultrasound, cryolipolysis, and injections over liposuction has witnessed a 7% jump for the ease of the procedure. However, the market for such treatments looks limited, affected by factors such as cost, the potency of such treatments in extreme cases of fat, besides failure to address sagging skin after the reduction of the excess fat.
The fat reduction treatments foresee a healthy demand so, a comprehensive and multi-pronged approach, using traditional procedures with body shaping techniques could address worry issues and meet customer expectations, besides creating a better prospect for the aesthetic industry.