“Benefits of Social Media marketing
The impact of social media on our personal and professional lives has been experienced by most of us. As we fought with our friends to cut their friend list on their MySpace profile, we could not imagine the impact of social media today.
The growth of social media over the last 10 or 5 years has been truly remarkable. The 2015 Social Media Marketing Industry Report of the Social Media Examiner contains invaluable information on how marketers interact with social media, how much time they spend, and what is on the horizon. 92% of marketers said that social media is important to their business, it is apparent to marketers that social media weighs in, but what is the real impact on their business?
Top 5 Benefits
The 3,700 marketers surveyed for this report have extensive social media experience and goals. However, understanding the real impact social media has on their business can be divided into five simple benefits.
# 1 – Increasing Engagement
using social media for increasing engagement has garnered 91 percent by the main beneficiary marketers participating in this report. Many respondents said that investing just 6 hours a week in social media increases awareness. Social media marketing provides companies with a unique opportunity to learn about potential customers and attract new leads to their platform.
# 2 – Increasing Traffic
several marketers use social media for upgrading traffic. Encouraging social media users to leave social media platforms and visit their websites is no easy feat. A solid mix of attractive content and well-worded ads, which leads to a vibration-compelling process, can motivate users to visit your web.
# 3 – Developed Loyal Followers
Unsurprisingly, B2C marketers (73%) are more likely to find loyal fans than B2B marketers (63%). It’s no secret that most of the social media users primarily use social platforms for their personal needs. B2B marketing often involves multiple decision-makers at different stages of the buying journey. Fortunately, social platforms like LinkedIn and Facebook are starting to make it easier for marketers to target audiences based on interests, job titles, and demographics. This opens up the possibility for B2B marketers to categorize individual messages according to their needs.
# 4 – Provided Market Insight
68% of marketers believe social media provides insight into a market they didn’t explore before or didn’t try what they already knew. Social networks allow you to discern your consumers in their real environment. It’s easy to find out who else they’re interacting with, what their favorite movies or TV shows are, where they’re working, the list goes on and on.
# 5 – Attract Leads
Over 50% of marketers who have been using social media for over a year have generated leads through social media. besiders, among all the top five perks, this one has the biggest impact and results. To reach potential customers through social media, your community needs to trust you. be interested, and explain what you have to offer.
Investing in Paid Social
The vast majority of marketers use Facebook Advertisements with Google advertisements at 41% and LinkedIn ads at 14%.