Chances are Native Advertising is very crucial nowadays, though, you may not have seen a few examples of Native Advertising. These days, traditional advertising is ubiquitous, and it is getting harder and harder to spot.
1- What is Native Advertising?
Simply, paid content is native advertising. Texts, infographics, videos, name-calling. If a content maker can do it, companies can buy it and publish sites to motivate you.
A- Traditional versus Native advertising
Now, How does this differ from traditional advertising? You may be wondering about that. Yes, the content must match the publication of the site to be considered a true, traditional advertisement, in addition to the tone or the established editorial style. It should provide the type of information that this publication expects from the audience.
These characteristics make it difficult to find traditional ads because they often blend well with natural content. It is even more challenging due to the lack of specific rules or guidelines for publishers on how to write traditional ads, and the standards vary greatly from one publication to another.
B- Native Advertising Stats
Before we look at some of the best traditional advertising examples, let us learn about the nature of traditional advertising space:
- Half the consumers do not know what traditional advertising is.
- Of the consumers who do so, 51% are skeptical.
- Three out of four publishers offer some form of local advertising on their site.
- 90% of publishers may or may not plan to launch their advertising campaigns.
41% of products currently use traditional advertising as part of a broader advertising effort.
C- 4 Native Advertising Examples
So, now that we have established native advertising right here (for now), let us have a look at some of the best performing traditional advertising examples.
It’s one of the funniest sites on the web: Onion. It also has a strong understanding of traditional advertising, as illustrated by this well-known example.
First, Onion created this content, especially for its client (in this case, the H&R Block), rather than Block simply publishing its content on the site. However, the content itself and your stand are still as awesome as traditional advertising, rather than traditionally sponsored content, at least in my book.
When this content was published in 2012, it was edited by several traditional direct and indirect H&R Block ads. Even if visitors do not click on these ads, the effect is greatly increased with product awareness.
With that said, the most successful virus that hit the web factory was BuzzFeed. Is it any wonder that this site will eventually open its desirable readers to deep pockets sponsors? In the case, the BuzzFeed Community pages contain brands such as those that publish the giant HarperCollins.
Forbes has been publishing articles like this for many years, but as the publication has evolved from a full-time employee to a contributor-led model, it is not surprising that Forbes has begun to publish its ads from financial institutions such as Fidelity investment.
Adobe (New York Times D Brand Studio)
The New York Times Brand Studio elegantly integrates sophisticated personal advertising with high-quality content marketing suitable for the Gray Lady. This well-researched adobe piece about the future of shopping provides valuable insights and statistics on shopping trends in the VR-centric future. However, it does so without appearing to be over-selling.
2- Native ads: A Controversy?
A- Why is it controversial?
Native ads are digital ads that reflect the content of the site where they are found. Native ads are controversial because they easily misunderstand the content of the site. They are also considered to mislead site readers. However, the similarity in design creates a less disruptive advertising experience.
B- Why is Native Advertising Important?
Indigenous advertising refers to the content of a feed that gives profit to consumers. It can include animation, video, or photo carousels. It can be realistic and engaging, engaging people and helping brands appear to be experts in their industries. It’s about being seen as more of a business sponsoring an article.
C- Three Principles of Native Advertising
- Direct-paid opportunity, working on a principle pay to play, brands pay to place their native content on different platforms outside their owned media properties.
- Information-based rather than product-focused
- Native ads are delivered in-stream.
3- Are Native Ads useful?
A- How are they effective?
Most likely, yes. Native advertising is a great approach to marketing, especially when you are trying to overcome banner blindness and adblocking. It can be easily formatted in different content formats, placements to create a seamless advertising experience.
B- Is Native advertising designed to trick you?
One of the most frequently asked reviews about their Ads is that it is designed to deceive consumers into believing Ads brands by making ads look like editorial content. Native advertising is clearly labeled using terms such as “advertised” and “sponsored”.
C- Is it ethical?
It has raised ethical concerns. They were particularly concerned that traditional advertising was deceptive and unrecognizable, but marketing and public relations experts say the ads are necessary, effective, and ethical.
Native Ads: More than an encounter?
Native advertising can attract an object, educate and sell or create a product. Make them wrong and your readers will not like you. It’s hard to figure out how to strike this important but crucial balance, but it doesn’t stop publishers from jumping on the bandwagon. Only time will tell how FTC or other regulatory agencies will come up with these Ads, and how they should be displayed. For now, it seems that both brands and publishers will continue to try to figure out a magic formula.
What do you think about Native Ads?