Google Penguin is not as sweet as it sounds. This Google Penguin has been with us since April 2012, and it creeps our webmasters since then. It is a system that crawls to every website’s Search Engine Optimization (SEO) and page ranking manipulations.
If Google Penguin has penalized you, you surely need to take this seriously because it means that it found some discrepancy and web spams on your website, and it may result in massive damage to your ranking in search results.
But hey, who says we can’t recover from it?
First of all, this whole thing about Google Penguin is it all works in algorithms- meaning, there is no one behind controlling your site for keyword manipulations. If you are worried that your competitor or Google itself might be intervening with this, it is clear that this is just a black and white Penguin algorithm system.
All the websites are being monitored and treated fairly, and you should know that there is no way you can send an email to them asking what you did wrong and how you can able to recover from it.
But here’s what you can do:
- Go back to your website and check the links associated with your page. You would want to clean your website from the unwanted and unnatural links related to it. When you’re checking the links, consider to answer the following questions:
- Is this related to your service?
- Does it ADD VALUE to your content?
- Are you sure you have no spam backlink? And are you using blogs to link it all on your website?
- Do you have an excessive cross-linking?
- Does your page has hidden text and links?
- Do you have high-quality directory links?
- How many affiliate marketing is posted on your website?
- Are you buying or selling links for additional traffic?
- Do you have unnatural links on your site?
If you have these unwanted links, remove it immediately. It is called a link scheme, and these are all violations under Google Webmaster Guidelines. These links are more likely to harm your page than helping you get traffic and ranking from page results.
2. Remove the excessive amounts of keywords.
We hear from you. Although putting the main keywords on your website makes it more relevant in the search engine. Excessive and intentionally stuffing of words are prohibited. You can limit your use of keyword for four (4) at most for every 1,000 words, or even consider using a synonym or LSI keywords to remain relevant.
3. Contact the web owners to remove the bad links.
For those links that you can’t control in your website, head on to Your Links page and study external links and spam score associated with your account.
There you will find the site owners. Contact them and ask for the removal of unwanted links. Some might require a fee, but Google does not advise paying for it, and that resolves to our fourth option.
- Third-party companies and tools like ICAAN WHOIS can offer you a helping hand. Send them an email and ask them for link removal from your website. Politely give them the reason- and before you know it- Boom! Problem solved.
- If you prove to be a positive contributor, Disavowing link is another option to resolve this problem. It is the process of extracting the files of bad and low-quality links and sending them to Google to ignore those on your page. Be very cautious not to send the link that makes your page high ranking.
Google Penguin is Google’s response to increasing website manipulators and spammy actions. That is why you should not expect an immediate recovery after the violation. Be always prepared for the Google Penguin update, and remember that what matters at the end is you retain the quality content and the natural and useful links to improve the health of your website.