Meet Sam! He’s a recent graduate & has a keen interest in the digital world. He wants to start his career in Digital Marketing but has many questions in his mind.
If you are like Sam and want to start a career in digital marketing, but thinking about how? Let me guide you through it and at the end of this article, you will know how to steer your car in the digital world.
Starting from the basic meaning of digital marketing, you’ll also learn about career opportunities in the digital world.
So, let’s get started.
Let’s start from basics
This is the age of digitalization.
Having a presence on digital space is now no more an option, but it is a necessity.
The digital platform is used to buy, sell, connect, providing services, and for myriad reasons.
Nowadays, all the companies use digital marketing whether it is a retail, startup business, banking, or government sector.
Today, companies no more have to spend millions of sums on marketing to find and allure their customers. As now by sitting at one place they can cover the whole geographical area and set their target audience, even overseas.
You market there, where the public is.
What is Digital Marketing?
Digital marketing is a form of direct marketing that links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications, etcetera. -Kotler & Armstrong, 2009
Digital marketing is nothing but marketing on the digital platform. That is done using the electronic platforms for promoting and selling goods and services, using one and more digital platforms, by reinforcing online marketing strategies and tactics.
What Are Digital Platforms?
Platforms on which you digitally advertise promote your products, goods, and services are all the digital platforms.
There are different digital channels where digital marketing takes place which are:
- (i) Social Media Marketing
- (ii) Email marketing
- (iii) Mobile marketing
- (iv) SEO
- (v) SEM
Career In Digital Marketing
The digital marketing career field includes, but not limited to this only-
- Website Design
- Social Media Marketing
- Search Engine Optimisation
- Search Engine Marketing
- CRM Implementation
- Brand Management
- Affiliate Marketing
- Content marketing
- Email Marketing
What Qualifications Do You Need?
No qualifications needed.
Yes, you can start your career in digital marketing from scratch & still rule the digital world.
There are no eligibility criteria for it.
If you are experimental, easy to change, enthusiastic, have analytical skills & looking for a career which not only pays you but brings challenges daily then you must go for it.
What Are The Lying Opportunities?
The demand for digital marketing is rising day-by-day.
Many companies are shifting towards the digital world.
Shortly, the demand is going to raise and many more opportunities will take place for digital marketers.
Today, most of the companies hire certified digital marketers for their business growth. There are multiple career opportunities to explore in this field.
Is This Career Right For You?
Digital marketing is a good and rewarding career choice for anyone who wants a career full of challenges and is looking for a creative field that has a full-paced working environment or who enjoys writing & enjoys solving problems.
If you have good communication skills, then you will go a long way in this field.
How To Land In Digital Marketing Job?
You can start your career in the digital world as:
– SEO Specialist
– Inbound Marketer
– Search Engine Marketer
– Social Media Marketer
– Email Marketer
– Web Analytics
I hope now you understand the digital world more clearly. You can only achieve success in this field by your curiosity to learn more and work passionately.
Digital is our future, there is no need to go back to traditional marketing. As this field is growing, the higher the demand will be for qualified and experienced digital marketing professionals.
Because today a business tycoon or just a startup, regardless of what the company sells, digital marketing plays a prominent role in marketing the business.
Therefore, the demand for a digital marketer is increasing day by day.
Today, digital marketing has so many options that you can open your own business.
After some training and years of experience, you can also open your digital marketing firm or take your business online.
All The Best!!!!