What is Digital Marketing?
Digital Marketing refers to the promotional efforts applied to promote products and brands via electronic media. It enables organizations to analyze their marketing campaigns to figure out what is working affirmatively and what’s not. Businesses leverage the power of digital channels like social media, Google search, email, as well as their websites for connecting with current and prospective customers.
In simpler terms, Digital marketing refers to any form of online marketing. It involves approaches such as inbound marketing to entice, convert, and delight online customers.
Exploring The Realms of Digital Marketing
Digital marketing involves a huge spectrum of assets and tactics under its umbrella such as online branding via digital advertising, online brochures, email marketing, and much more. To completely employ the power of digital marketing, the marketers must know how these assets and tactics support and influence their overarching goals.
In order to understand how to do digital marketing, let us have a quick rundown of the most common tactics and assets applied in digital marketing:
- Your web pages
- Blog posts
- Whitepapers and Ebooks
- Interactive tools
- Social media channels
- Earned online coverage via social media and online reviews
- Online brochures
- Branding assets such as company logo
- Search Engine Optimization (SEO) – Involves the techniques applied to optimize your website so that it ranks higher in the SERPs thereby increasing the organic traffic received by your website.
- Content Marketing – Involves the creation of promotional content for generating brand awareness, lead generation, traffic growth, or engaging more potential customers.
- Inbound Marketing – Refers to a full-funnel approach for attracting, and delighting online customers.
- Social Media Marketing – Involves practices to promote your brand and content on different social media channels for increasing brand awareness, generate more positive leads for your business a,nd drive more traffic.
- Pay-Per-Click (PPC) – Implies a mode of driving traffic to your web pages by paying an amount to a publisher every time someone clicks on your ad.
- Affiliate Marketing – Involves performance-based advertising for which you receive a commission when you promote someone else’s services or products on your website.
- Native Advertising – Refers to content-led featured advertisements that are primarily displayed on a platform along with other non-paid content.
- Marketing Automation – refers to the marketing software used for automating marketing actions. They are primarily used to automate repetitive tasks like sending emails, promoting content on social media, and posting content on the website.
- Email Marketing – It is a mode of communicating with your audiences via email containing promotional content, event information, and discounts.
- Online PR – Implies digital publications, blogs, articles, and other content-based websites. It is similar to traditional PR in the online space.
Is Digital Marketing suitable for All Businesses?
Digital marketing can practically work for any business of any size in any industry vertical. Irrespective of what your organization sells or the services your business provides; digital marketing can help build your buyer personas to let you identify the need of your audience and create valuable online content. However, digital marketing works a bit differently for different organizations.
For B2B organizations, digital marketing efforts are centered around the generation of an online lead. For this reason, your marketing strategy must be framed to attract the highest quality leads via your website as well as supporting digital channels for your salespeople.
For B2C organizations, digital marketing efforts are centered around attracting more people to your website to make more potential customers without involving any salesperson. For this reason, your marketing strategy must focus on how to build an accelerated buyer’s journey right from the moment a customer lands on your website to the time he/she makes a purchase. This implies that your product and featured content must define a stronger calls-to-action.
Benefits of Digital Marketing
Digital marketing provides accurate real-time results to marketers. Digital marketing allows you to measure the ROI of your marketing efforts eventually. Following parameters provide a clear indication about how your web pages validate in the realms of digital marketing:
- Website Traffic – Digital marketing allows you to scan the exact number of people visiting your website in real-time by using various analytics software. You can view the frequency of their visits, the number of visited pages, the device used to access the pages, and the location as well. With this intelligence, you can prioritize your marketing channels by the number of people driven to your website by those channels. Digital marketing allows you to identify trends and patterns that affect people’s behavior in their buyer’s journey. Based on the information, you can make informed decisions about your strategy to attract more customers to your website.
- Lead Generation via Content Performance – With digital marketing, you can measure the number of people who view your content hosted online. You can even generate qualified leads whenever people download your content.
- Attribution Modeling – With the right digital marketing tools and technologies, you can trace your sales history with a customer. This is termed as attribution modeling. It helps you identify trends and patterns about how people research and purchase your product. With this information, you can make informed decisions about your marketing strategy by refining your sales cycle.
Content for Digital Marketing
Your content depends on your audience. You must create buyer personas to identify the expectations of your audience. Your online content must fulfill these expectations. Then, you need to map the content according to the characteristics as well as the stage of the person in their buyer’s journey. You can create blog posts, infographics, short videos, or even publish Ebooks and research reports to engage their attention. Case studies and testimonials also serve as effective tools to influence customers in making a purchase.
Patience Is The Key
Digital marketing is not a steady motion. You may not see immediate results despite effective tools to measure ROI. The results depend on the effectiveness and implementation level of your digital marketing strategy. You must spend ample time building comprehensive personas of your buyers to identify their needs. You must focus on generating quality content to entice more customers. With effective planning and implementation of your digital marketing strategy, you can see strong results in no time.
I Hope Thi Ans Is Helpful To You….