What Promotion I may have for my business? How to promote?
Nowadays a lot of business is being established regardless if it’s a small to medium size of the business, online business, restaurants, and so many more. As an entrepreneur individual, how can we determine what platform or channel is the best to use for our business in order for us to connect more with prospective customers.
When we say business platform and channel, the first thing that will come up our minds is social media, because this is already considered as the very convenient and fastest way of promoting such business, goods, and services. For this reason, everyone today is using social media or everyone already has social media.
Moreover, can we really use all types of social media to promote one’s business? The answer might yes, but according to the successful business person, we can use all the platforms or channels of social media but having a successful promotion is a different level of promotion.
The successful business person said, in order to have a successful way of promoting your product. You should first determine what your product is all about before you proceed on promoting your product you should know very well the purpose of your business. In this way, it will be easy for you on which one of the platforms of social media is better to use in your business.
They added that you can’t just have all the social media for you to promote your business, it takes a proper build-up and connection before you achieve a successful promotion. Furthermore, If you want to properly promote your business you should start with your product itself. Is it attractive in the eyes of a customer? Does your product have what it takes to look worth it to buy for?.
In order to make out the best promotional material you really have to consider a lot of things both for your business and product, you should really invest more in the product you are going to promote.
Having a smart promotion is more than an advertisement
Because you let anyone know your products, and it’s a gateway to any judgment
– Stephen Co
Here’s a list of question for you to determine what will be the best platform or channel for your business;
- What is your target market?
- What is your product all about?
- What is your purpose in promoting? For gaining customers? Reviews?
- What is your preferred type of promotion? Are you more on pictures? Videos? Updates?
These are one of the many questions that you might consider on choosing the best channel for your business, having all or using all the social media platforms may be away, but having a smart promotion will maximize and utilize better your business or product. You don’t want to waste your promotion just for the sake of promoting.
Here are some template that you might consider on choosing your channel for promoting;
Instagram – This platform is more on photos/pictures this might be a better channel for your business if you also have excellent photography skills because in this platform you will be able to make some artistic design in every post you do for your product. The benefit of this platform is you will be able to show your product or business in a more presentable manner.
YouTube – In this platform, you may also earn, and this is a suitable channel if you are looking for a review type of promotion of your business since this channel is more on videos. This is the best platform or channel for your business to tell your market what your business is all about and the best thing about this promotion, while you’re promoting your product you are also earning from this.
Facebook – This is perfect for both photo and video type of promotion since this platform accepts both types of advertisements. However, you should be smart about using this channel because in this channel your business information might be stolen by someone or they will imitate it. But nowadays Facebook is still considered as the channel for every business for the reason everyone or most of the people are using Facebook.
Twitter – This platform is best for updates and information for your business because this type of channel is more on engaging with the marketplace or prospective customers.
Tips for promoting product/business;
- Choose a promotional platform that is aligned on what’s new
- Make your promotion detailed and informative
- Identify what is your target market
- Consider consulting marketing specialist to help on executing your promotion
- Aligned all your promotional material on your business theme
- Don’t use all the promotional materials, invest to one that will help your business
Be wise and careful about making promotions or on choosing all your promotion platforms, not all of this will lead you in the path that will increase your profit and will enhance your cash flows. If you are not able to carefully plan out your promotional platform there’s a tendency that it will just increase your expenses. Moreover, if your product or services have it takes to look useful and worth it, there is already no need to invest in your promotion because your product’s quality will talk for itself.
Therefore, we should always think about what will be the best for our businesses for us to don’t waste every hard work we put in. Not everything convenient is good especially in the world of business.
In contrast, proper planning will also help you to have the best promotional platform regardless of what form you choose to have your promotion. Promoting isn’t limited to social media, learn to innovate, and be artistic for you to have your business originality and uniqueness. Don’t execute something if you still doubt it you may take consider having a professional for you to fully understand what you can do.