Kevin Mayer, the newest face and acting C.E.O of the world’s most prominent and influential app TikTok has to save his company’s biggest and most profitable center user base-India. Mayer who recently resigned from his post as the Head of Streaming at Disney, is in now talks with the Indian Government to remove the ban that has been imposed on use of the app.
How it all began?
This isn’t the first time the video sharing social platform conglomerate has to face a ban in India, but the recent events- The attack in the Galwan Valley, which claimed lives from both sides has put a stress on the Indian-Chinese relationship. Days after the attack, an official statement was issued by the Central Government of India: Complete ban of 59 apps whose developers were primarily Chinese firms.
Why was a video sharing social media platform also included?
The official statement of Government went along the lines of that, these 59 apps including TikTok were inculpated of misusing and surreptitiously transmitting public data of the Indian citizens with servers which have locations outside India which threatens the Defense and Integrity of the state of India and its people.
What the world has to say about this?
The world has been very vocal about this action, the Indian Government has taken. It has expressed its wish to follow suit the example and are considering to completely ban apps primarily developed and released by Chinese Firms. On the front lines we have big names, USA and Australia which are now looking to ban Chinese Apps. US Secretary of State, Mike Pompeo said that they- The Government is looking at banning the apps and this is something that they are very serious about it, but he does not wish to officially release a statement before the President [Donald Trump] does so.
Why are Governments around the world suspecting and alleging the apps?
China, is one of the few countries which has complete control over its state and its people, from what the people hear and see to what they share over the internet. One of the laws which governs this is the National Intelligence Law sanctioned on July 2017. This law allows the state the authority to take support from individuals, organizations and institutions to assist them in carrying out wide array of “Intelligence” work. This law was recently extended to its territory Hong Kong, a country where the social platform is used extensively.
How is TikTok tackling the situation?
Sure, the social media platform has been put into a tight spot, but the conglomerate doesn’t plan on giving up so easily. Kevin Mayer is in currently talks with Central Government of India regarding its credibility, assuring the state that user data protection is of prime importance. Moreover, the tech giant has released a press report regarding their decision to withdraw its operations from Hong Kong, in light of the recent events.
TikTok, is a social media platform which allows its users to share short videos online, owing to its incredible popularity around the globe, has a superior user base. Clocking more than 2 billion downloads, in just the first half of this year on Android and iOS.